1. What style is your audience research going to take?
We think we are going to use Survey Monkey again as we did last year, because it is an effective way to access a large number of our audience. As well as being a simple and practical way of gathering and sorting our research. We are going to design our survey online and distribute the same way, sending the link in emails and to friends across Facebook.
2. What is the purpose of audience research?
The purpose of our audience research is to inform our production and to gain ideas from our target audience to help meet any expectations they may have.
3. Who are your sample audience and how are you going to access them?
Our sample audience is predominantly female teenagers, but also any fan of Florence and the Machine and so we want to target those people specifically as they are the once that will be most interested in our video. As mentioned above we are going to distribute our survey online through emails and Facebook.
4. What are examples of possible questions?
Do you think there needs to be any other characters in the video other than Florence?
What type of location would you expect this to be filmed in?
What do you think Florence should be wearing?
Do you think it is necessary for there to be a story line in this video?
5. Testing our questionnaire
We circulated the first draft of our questionnaire to a small sample of our target audience. This was the feedback
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We think we are going to use Survey Monkey again as we did last year, because it is an effective way to access a large number of our audience. As well as being a simple and practical way of gathering and sorting our research. We are going to design our survey online and distribute the same way, sending the link in emails and to friends across Facebook.
2. What is the purpose of audience research?
The purpose of our audience research is to inform our production and to gain ideas from our target audience to help meet any expectations they may have.
3. Who are your sample audience and how are you going to access them?
Our sample audience is predominantly female teenagers, but also any fan of Florence and the Machine and so we want to target those people specifically as they are the once that will be most interested in our video. As mentioned above we are going to distribute our survey online through emails and Facebook.
4. What are examples of possible questions?
Do you think there needs to be any other characters in the video other than Florence?
What type of location would you expect this to be filmed in?
What do you think Florence should be wearing?
Do you think it is necessary for there to be a story line in this video?
5. Testing our questionnaire
We circulated the first draft of our questionnaire to a small sample of our target audience. This was the feedback
- Amendments to the questionnaire - Include an introduction, link to track, instructions for filling it in and a thank you at the end. Also we need to adjust a couple of questions to make it clearer.
- Most people reinforced our initial ideas, however there are a couple of answers that with are still conflicting such as including more than one character.
6. Scan of Questionnaire
7. What are we doing now?
We are going to make ammendements to our questionnaire and create it on survey monkey. When we were happy with it, we will distribute it using facebook.
8. Results
Above is an example of the results. The results from our class predominantly agreed with our initial ideas but there is stil conflict over the use of another character and the theme of black and white. 1/3 of people said that we needed another character wheras 2/3 said we didn't but we are still undecided.
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