Group - 1/10/10 Discussions on Ideas

Whilst trying to figure out what is happening at each point in our video we have come up with the following ideas so far:

• We need to collect a lot of black and white photographs to decorate the drama studio in our film. We are going to attach a string across the flats, out of our shot, and hang photographs from them, similar to in Taylor Swift's video for her single 'Mine'. As of yet we haven't decided what the photographs are going to be off specifically, but we want them to have a certain link with the song.
• We still need to go on our reccie to the drama studio, we are planning to do this on Monday 4th October Period 4 as we don't have our media lesson.
• We are considering the possibility of having her in several different locations but remaining in the same place, similar to in Darwin Deez's video 'Radar Detector' but to do this we will need to find some more locations than the 3 we already have. These locations only need to be in for this section of the video but if we like them we may include them elsewhere.

Feedback on the blog so far

This is an informed and analytical blog girls which shows real interest in the task and careful consideration of all aspects of planning for production - exemplary work well done.

Group - What is a digipak?

• Digipaks typically consist of a book-style outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
• Digipak-style packaging is often used for CD singles or special editions of CD albums.
• Digipaks are more like to show signs of wear quicker than jewel cases because they are less resisitant to abrasion.
• Manufacturers have tried to reduce environmental impact by including recycled components into its trays. Many printers use recycled or sustainable material for the board stock.

Digipak conventions

• Presence or absence of band.
• Artwork
• Reading Line
• Rule of thirds
• Photography
• Text
• Composition, lighting, framing
• Use of white space

ERT- Technical analysis Dog Days Florence and the Machine

From this I found different shots that I hadn't thought about using before. I really liked the XCU of her feet as she steps through the woodland, which is a shot i would like to recreate in our video. It also gave me a better feel for how florence should act, as she has a very unique way of moving.

Group - Reccie (27/09/10)

After the lesson today we went up to Southborough graveyard and the woods to do a reccie. Whilst doing our reccie we found lots of interesting places where we can film and this has helped us develop our concept more.


One idea we have is to have Florence walk down a path between the graves from the dark into the light. Along the path we will put black and white balloons and photographs in order to make it more visually interesting. To link the graveyard with our other location of the drama studio, we thought that we could use the photographs. One idea we had was to zoom into one of the photos on the ground in the graveyard and then zooming out of the photo when it is in the drama studio. The only thing to add is that initially we thought about having the artist barefoot but since being to our location and seeing the ground we have decided that this is not appropriate because of the nature of the ground and the amount of stinging nettles. It just wouldn't be safe. However we can still have her barefoot inside the drama studio.

The photo above is where we want her to begin, she will walk forward and end up by the grave and tree in the back of the photo below. Moving from dark to light. In order to film this tracking shot smoothly we will need to find something with wheels that we can put the tripod in, we are thinking possible a pram.

In regards to the location of the woods, we thought we could use candles to light up the area and have Florence holding a lantern in order to fit in with the Gothic atmosphere that we are trying to achieve.

I think with regards to the woods I prefer the first ones on the way to the graveyard [picture above] to the ones next to it [pictured below] as I think visually it is more interesting, and it seems more claustrophobic and wood-like if that makes sense, the second woods just seem too open for Florence.

I love this bench and tree just outside the graveyard [below]. I thought I would include the picture here however I am not sure whether we will use it as it may not fit into our concept. A problem with filming there would be the traffic in the background, but visually ignoring that, it would look good at dusk with candles/lanterns and our actress sat on the bench or possible on the floor by the tree.

LS - Technical Analysis of 'Promise This'

Below is my technical analysis of Cheryl Cole's video for 'Promise This'

The use of the long red dress is something that we could use in our own music video. The long dress is feminine and is reminiscent of something that Florence would wear. I also like the use of falling confetti, which is something we could use in the scene in the graveyard.

LS - Planned Reccie

Today we are visiting Southborough's graveyard and woods to do a reccie of the location we are considering for our music video. We are going to do photos of the locations as the lighting due to cloud cover is bad and we will visit at a future date when the lighting is better to do some filming in order to see whether it creates the atmosphere we want in our video.