We rearranged our drama studio to Monday 15th in which we had two hours to set up and film. Although we had already hung up the photos they had been taken down and got tangled, so this needed to be done again however we knew exactly what we were doing this time so it did not take as long as before and we were set up and ready with appropriate lighting within 40 minutes. Katie was in charge of lighting, I was filming and Lucy did the music as well as some filming towards the end of the shoot.
The shoot went really well and we got all the footage necessary as well as more, which was essential as the dramatic make-up and costume she had would have been hard to replicate. We did all the shots we wanted from the storyboard but we also saw an opportunity for many more in which we hadn't thought about. For example we got a really nice shot of her siting down through the photos, different angles of her face as well as XCU of her eyes and mouth which worked really well.
Thursday, 18 November 2010
Wednesday, 17 November 2010
Group - 17/11/10
Today we captured our shots from the shoots last week. After looking at the footage from the graveyard, there is some that we won't be able to use because of the umbrella/crew appearing in the shot. However, we could use the shot from her walking around the gravestones and popping the balloons. We also looked at the footage from the drama studio which looks very effective with the photographs.
We now need to start properly editing so we can put together our rough cut.
We now need to start properly editing so we can put together our rough cut.
Sunday, 14 November 2010
LS - Advert Mock up
Above is my advert mock up (sorry about the quality, I had to take a photo of it as I don't have a scanner). The photo in the centre of the advert will be a crane shot of Florence wearing the dress, whilst spinning so the dress goes out like the photograph. In the end I did not include music reviews as there was no room underneath the photo but if I was to enlarge the advert to a half page or full page advert I would include reviews. I imagine this advert appearing in NME as this is the magazine that Florence features in.Semiotic Analysis of Advert Mock Up
1. Identify the signifiers. What do they connote?
The photograph in the centre of the advert is of Florence spinning. The colours of the dress she is wearing connotes the circus making Florence appear to be fun and quirky. The circle shape of the photograph relates to her single cover for 'Dog Days are Over' as this too features a photograph in the centre in the shape of a circle. In the top left hand corner is Florence's logo. This is an important part of Florence's star image as it is featured on all of her album and single covers and therefore makes the advert recognisable as being hers. In the right hand corner of the advert is the record label Florence belongs to. This not only tells the fans which label Florence belongs to but also enables them to recognise artists who are part of the same label.
2. Juxtaposition
This advert constructs the image that Florence is an artist who is quirky and creates fun music. This is constructed through the use of the image of her spinning as the dress is reminiscent of the type of patterns used on circus tents.
3. What social myth is this advert conforming to/challenging?
The advert is reinforcing the social myth that women should wear dresses or skirts as they are seen is more female. This is because Florence is wearing a dress in the photograph. In reality, she is a wearing a dress because it creates a 'floaty' feel that coincides with the sound of her music and also Florence never wears trousers in any of her performances. In addition, trousers would not work in the same way as a dress in regards splaying out when she spins.
4. Indexical signs - what does the product become?
The product creates the impression that the person looking at this advert is unconventional. This is because many people associate the circus with being strange and featuring people who aren't part of mainstream society.
Saturday, 13 November 2010
ERT- Friday 12/11/10
On friday we planned to finish filming in our last location, the drama studio. For this location we had a specific vision of what we wanted. Katie printed off roughly 30 images that she had privously taken and as a group we cut them out and attached them to string so that we could have them hanging in the shot. We got this inspiration from Taylor Swifts video, posted privously, and thought it would look really effective and work well. Unfortunately when we had set up a stage, hung the photos and were ready to start filming a group of teachers came in and said that the studio had been double booked and that it was necessary for them to have it so we had to leave.Although this has caused us a set back and means we will have to film at some point on Monday if it is free, altelast we know that it looks good and have the photos ready to hang up as soon as the studio is free.
ERT- Thursday 11/11/10 shoot evaluation
This shoot took place in our graveyard location, therefore being outside. Unfortunately on this day it was very bad weather with high winds and rain. However, because our video has a gothic era to it and the rain isn't evident on the camera we decided to go ahead with it and film.
The rain didn't actually cause any problems with how it looked on the camera but it did cause difficulties. Firstly Rosie, our actress, was wearing heels and with the ground being wet and slippery it meant she had to be extra careful and couldn't do certain things we wanted, for example spinning fast. Secondly as it was raining heavily to protect the camera we cut a whole in a plastic bag and put the camera through it as well as having an umbrella over it. This did work well and keep the camera dry, however in some shots a part of the bag or edge of the umbrella is visible. Last of all, a big problem we had was with our set. We had planned to decorate the graveyard with balloons, conforming to florences previous video themes. However, because of the high winds it was really hard to do this as they wouldnt stay in shot and were blowing into trees and popping etc. Although this was a set back we did manage to get some shots with the balloons which looked good so hopefully our footage will be useful. If when we watch the footage back we see that it hasn't filmed well we have left enough time to be able to reshoot.
The rain didn't actually cause any problems with how it looked on the camera but it did cause difficulties. Firstly Rosie, our actress, was wearing heels and with the ground being wet and slippery it meant she had to be extra careful and couldn't do certain things we wanted, for example spinning fast. Secondly as it was raining heavily to protect the camera we cut a whole in a plastic bag and put the camera through it as well as having an umbrella over it. This did work well and keep the camera dry, however in some shots a part of the bag or edge of the umbrella is visible. Last of all, a big problem we had was with our set. We had planned to decorate the graveyard with balloons, conforming to florences previous video themes. However, because of the high winds it was really hard to do this as they wouldnt stay in shot and were blowing into trees and popping etc. Although this was a set back we did manage to get some shots with the balloons which looked good so hopefully our footage will be useful. If when we watch the footage back we see that it hasn't filmed well we have left enough time to be able to reshoot.
KG - DigiPak Mock Up
I haven't quite finished it yet, I am doing a 6 page digiPak and as yet have only finished 3 sides. I am still working on the other 3 but I don't want to post them until I feel I am happy with them.
The image of Florence to the right will be the front cover and the image in the middle will be the back of the digiPak. The image to the left will be the image beneath the cover if that makes sense. It will fold out so that this side would be flat like this and there would be the inside covers as well with the cd on the other side of the back panel.
I wanted a strong picture of Florence on the front and I think even though she is not looking straight ahead this picture if effective. It almost looks like she is looking at her own name to the left of her head. Which brings me to the leading line. The vibrant red makeup is obviously what the eye is drawn to first, which is why I have continued it around the whole digiPak so as the consumer will follow the line all the way round and thus looking at every panel. So the eye is drawn to the red and therefore to her eyes and face, as her eyes are looking to the left the consumer follows her eyes to see what she is looking at, which is why I have placed her name in that space so that that is the next point to look at. The line is then followed round to see the tracks on the cd and back to front to be opened up.
I haven't placed the title of the song on the front cover because I felt it wasn't necessary as the red is so vibrant I didn't want it to look crowded. Because of the red guiding you around the digiPak I have put the title on the first inside panel so it is clear what the digiPak is for without overcrowding the front, which I feel needs to be primarily about Florence and ultimately this is about promoting her and her band image.
I have chosen to keep this very organic, by using natural colours such as brown and green, with the only exception being the red and that is because that colour is associated with Florence because of her hair and I wanted to accentuate that and manipulate it to our advantage.
I have chosen to keep the images very simple because we have chosen to have this as a single digiPak. But also because I was thinking about Dyer's theory of the absence and presence of the band, I feel that Florence is such a strong character and the video is so focused on her that the album cover needs to be associated with that but she doesn't have to be on every panel. I think it is important for her to be on the front for 'recognisability' and for promotion but for elsewhere I think it is more effective to have her absent. But there is still a link as the photos are still taken from our video shoots so any consumer that has seen the video will associate the photographs with that.
The font is the closest thing I could find to the font Florence uses on every other product she has released. I felt it was important to have the same font for her name as this is an iconic image for her and is associated with solely her. But I didn't want to copy the text from her album cover because I wouldn't have been able to manipulate and edit it in the way I have with the text. But I feel it is close enough for the point to be made.
The other font I have chosen because I wanted a font that was easy to read but also had a sort of hand written quality about it, keeping with the organic feel of the artist and because to me it connotes a sort of relationship, particularly on the brown paper background it seems as if it could be something written by Florence to the boy she is singing about in the song. Which is partly why I chose black and white for the text, for practicality reasons as well as it being aesthetically pleasing, but the colour black and white to some represent life and death and so there could be connotations therein for different individuals. Keeping with the idea of this being something written, looking at the back cover the red line could almost be a ribbon tied around the digiPak, I did consider putting a bow on it somewhere but I felt that was too much and decided against it, however if this was to be a real digiPak a special edition version of it could have a red ribbon around the outside rather than a red line drawn on the computer, but I feel it would have to be all or nothing, it couldn't be a drawn on bow it would have to be real.
KG - Deconstructing an Advert, Lesson 9/11/10
Analysing the advert for: Love is All - Nine Times That Same Song
By putting in the grid lines we can see that this advert complies with the rule of thirds as the album cover graphic is placed to the left of the advert rather than in the centre. This is then balanced out by the text to the right.
The leading line starts with the album cover as it is in mainly white against a black background, the eye is then drawn to the band name at the top to the right, the eye then works down the text to the website at the bottom of the advert.
Analysis of semiotics:
1. Identify the signifiers.
- The linguistic, iconic and non-representational signs.
The graphic continued on from the album graphic is that of birds in different sizes and either pink or white against the black background. These could represent a sense of escapism and flight, or perhaps some reference to the nature of the album, it is sometimes classed as a 'summery' album so the birds being present could reinforce that idea of warm seasons.
The font is in a typewriter style, black on white for practicalities I suppose and because it fits with the colour scheme of the album cover. The font being in this style makes the advert and album seem very make-shift and DIY, perhaps complying with the indie alternative image of the band, the idea that small bands have been album to make it as well as polished mainstream bands.
The album cover is in a collage style, as is the advert in a sense to fit with the album, this connoted the artistic creative nature of the band and perhaps the several layers and depth to their image and music.
2. Juxtaposition of signs = band image.
The juxtaposition of the signs and images on the advert mean that the band image is constructed as a creative quirky very make-shift band. Which fits with their indie genre and the playful nature of their music, the use of their colour scheme also hints at a darker undertone to their nature and their music beneath the playful exterior.
3. What social myth is this advert conforming to or challenging?
The only one I can really think of is that because it has a very sort of DIY feel to it as already mentioned, it reinforces the idea that it is not only the big labels and the big bands that can create successful albums. That the smaller bands with a different type and style of music are able to create and sell products in the contemporary media.
4. Indexical Signs.
- What does the product/advert say about the person consuming it?
This advert and album connotes an interesting alternative person, somebody creative and slightly quirky, perhaps somebody similar to the band's type of music and their style/image. It is helping to promote smaller bands and gives a sense that the person consuming this product is interested in smaller bands as well as the big bands, and that there is a sense of diversity in music.
The advert was printed in NME which also gives the same connotations of the indie alternative genre and the promotion of smaller bands, with a lot of emphasis on image.
I couldn't find a picture of my advert on the Internet and I didn't manage to take a photo so I have an annotated sketch to represent it.
By putting in the grid lines we can see that this advert complies with the rule of thirds as the album cover graphic is placed to the left of the advert rather than in the centre. This is then balanced out by the text to the right.
The leading line starts with the album cover as it is in mainly white against a black background, the eye is then drawn to the band name at the top to the right, the eye then works down the text to the website at the bottom of the advert.
Analysis of semiotics:
1. Identify the signifiers.
- The linguistic, iconic and non-representational signs.
The graphic continued on from the album graphic is that of birds in different sizes and either pink or white against the black background. These could represent a sense of escapism and flight, or perhaps some reference to the nature of the album, it is sometimes classed as a 'summery' album so the birds being present could reinforce that idea of warm seasons.
The font is in a typewriter style, black on white for practicalities I suppose and because it fits with the colour scheme of the album cover. The font being in this style makes the advert and album seem very make-shift and DIY, perhaps complying with the indie alternative image of the band, the idea that small bands have been album to make it as well as polished mainstream bands.
The album cover is in a collage style, as is the advert in a sense to fit with the album, this connoted the artistic creative nature of the band and perhaps the several layers and depth to their image and music.
2. Juxtaposition of signs = band image.
The juxtaposition of the signs and images on the advert mean that the band image is constructed as a creative quirky very make-shift band. Which fits with their indie genre and the playful nature of their music, the use of their colour scheme also hints at a darker undertone to their nature and their music beneath the playful exterior.
3. What social myth is this advert conforming to or challenging?
The only one I can really think of is that because it has a very sort of DIY feel to it as already mentioned, it reinforces the idea that it is not only the big labels and the big bands that can create successful albums. That the smaller bands with a different type and style of music are able to create and sell products in the contemporary media.
4. Indexical Signs.
- What does the product/advert say about the person consuming it?
This advert and album connotes an interesting alternative person, somebody creative and slightly quirky, perhaps somebody similar to the band's type of music and their style/image. It is helping to promote smaller bands and gives a sense that the person consuming this product is interested in smaller bands as well as the big bands, and that there is a sense of diversity in music.
The advert was printed in NME which also gives the same connotations of the indie alternative genre and the promotion of smaller bands, with a lot of emphasis on image.
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